About Us

A few years ago, my wife and I set out to make the best Western shirts out there.  We wanted to create shirts that incorporated the style of the Old West that captivated my grandfather and so many others, while utilizing the technology of today's performance fabrics.  We live in Texas, where the summers (and other seasons) can be pretty warm, so we wanted the shirts to feel more comfortable, dry faster, and look just as good (or better) than your traditional Western shirt.  It started with moisture-wicking short and long sleeves, then we added cool weather flannels and jackets, and we have visions for more in the future.  We are proud to present our brand, Rowel Western Wear, and hope you'll come along for the ride.        -Panch Romero, Founder